In-market representation

An investment promotion agency cannot be everywhere its investors are. Opening an office in every target market is expensive; not being present at all means missing the conversations where expansion decisions get made. In-market representation is the answer in between: an experienced team on the ground, acting as your presence in the market, generating qualified leads and building the commercial relationships that lead to investment.

We provide on-the-ground support for investment promotion agencies, states and territories, building your brand presence in the UK and identifying, engaging and supporting businesses in that market who are looking to expand into your region. We also develop bespoke UK and global market entry strategies for international promotion agencies.

Who do we help?

We work with investment promotion agencies, trade promotion agencies, embassies and consulates, and states and territories that want a presence in the UK. Recent in-market representation clients include Invest Alberta and JobsOhio; we have also delivered inward investment lead generation from the US for the Greater Geneva and Bern Area, and market entry programmes for Austrade and Investment New South Wales.

How can we help?

UK and Ireland in-market representation

  • Invest Alberta: UK in-market representation, generating qualified leads, site visits, and a forecast of 4,800+ jobs.
  • JobsOhio: UK and Ireland in-market representative, identifying, engaging and supporting UK and Irish businesses with their US expansion across priority sectors including life sciences.

International lead generation

We can support with lead generation into a market from outside of it. For the Greater Geneva and Bern Area, we identified and engaged US-based life sciences companies for inward investment into Western Switzerland, engaging more than 150 organisations and landing five investments.

Our outreach is sector-targeted and intelligence-led. Market intelligence and sector trend analysis to identify UK companies in the carbon capture industry filing US and Canada IP protection delivered six leads for Invest Alberta.

Market entry and business matching programmes

When an agency wants to bring its companies into the UK, we design and run the programme:

  • Investment New South Wales: a cyber security market entry and business matching programme (Meet the Buyer), supporting ten New South Wales cyber security companies expanding into the UK, and introducing each to accelerators, partners and customers.
  • Austrade: a fintech academy supporting 20 Australian suppliers to pitch for and win contracts in the UK.
  • Catalonia: bespoke content for an international delegation of innovative start-up and scale-up businesses, using our network to foster meetings and promote collaboration.

Representing you at events

We can represent you at key investment events and briefings, promote your region, and deliver the market insight that comes from being present.

Gateley Global’s expertise, proactive approach and tailored strategies helped us to build a pipeline of opportunities for the Province of Alberta, meeting and exceeding their targets. Their professionalism and personal approach has made them a trusted partner and helped to increase investment interest by UK businesses into Alberta.
Denis Merkwirth, Managing Director, Europe, Middle East and Africa, Invest Alberta